Case · Visual identity
Sports talent agency
Client
Reputation Sports
Services
Visual identity
Year
2024
Design
Glauco Lucena · Drapo Studio
Steps
00
Reputation Sports is a sports talent agency dedicated to the success and overall growth of soccer players and athletes in various sports.
Its expertise goes beyond traditional representation, covering career care, personal interests, continuous training, guidance and the role of family members. The concept behind the Reputation Sports brand is the visual representation of the relentless pursuit of excellence in sports representation.
The essence of the brand is personified in the three fundamental pillars that sustain its reputation, positioning it as a beacon of reliability, integrity and success: Representation, Relationships and Results.
Given the brand’s circumstances, the visual concept is expressed through the letter “R” sculpted as a triangle to represent the triad of values.
The icon, combined with a stylized typeface, represents and positions Reputation Sports and embodies a vision of leadership, trust and absolute commitment to success in sports representation.

00
We developed visual identity.
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