Case · Visual identity
Natural-based cosmetics
Client
Afrôdiz
Services
Visual identity · Graphic materials · Packaging
Year
2021
Design
Glauco Lucena · Drapo Studio
Steps
00
Afrôdiz is a company that promotes self-care through the conscious use of cosmetics made with natural ingredients, sustainably sourced with an Afro-centered approach.
Afrôdiz aims to be a reference as a brand of essential knowledge for a healthy, balanced life, building the personified image of a Black Afro-Brazilian woman who is wise, experienced and welcoming. From that premise, the brand takes a typographic approach that goes beyond the idea of wisdom and experience, with interventions in the letters that evoke welcome and care.
The symbol was developed as a unifying element, drawing on the concept of the natural, purity, beauty and the fragrance of flowers.
These are the qualities the flower carries, and they were brought in to compose the Afrôdiz brand.

00
We developed visual identity, graphic materials, and packaging.
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