Case · Visual identity
Design studio
Client
Studio Hana
Services
Visual identity · Branding · Corporate website
Year
2022
Design
Glauco Lucena · Drapo Studio
Steps
00
Studio Hana is a design studio whose purpose is to offer unique projects to clients who value well-defined, simple and objective services.
Its differentiator is delivering projects with a refined sense of aesthetics, using minimalist design that prioritizes the project’s goals and gives up unnecessary visual elements.
The brand is simple and straightforward, easy to identify and memorable.
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Create a simple, straightforward brand that is easy to identify and memorable, able to convey the meaning of the name: “the gift of God’s grace”, “flower”, “happy”, “blessed”, “grace” or “graceful”.
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The visual materialization starts from that meaning: we connect the purpose to a brand and express its senses in a graphic symbol able to convey the essence of gift and grace.
The brand was drawn from a natural element, the wind and its properties. Its construction relies on thick and thin curves with varied directions to create a versatile system that adapts to the studio’s spaces and needs.
00
We developed the studio’s visual identity, branding and corporate website.
Deliverables
Next step
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