Solutions · 02
We define how the brand is positioned, what it communicates and how it presents itself. From diagnosis to visual identity, we build a system that different teams and partners can apply consistently.
In short
O serviço de Branding & Identidade da Manush define como a marca se posiciona, o que comunica e como se apresenta, do diagnóstico ao sistema visual.
Negócios que vão lançar uma marca, precisam reposicioná-la ou cuja identidade atual já não representa o negócio.
Entendimento do contexto, pesquisa de mercado e da percepção da marca, definição de diretrizes, desenvolvimento do sistema e documentação de uso.
Definido em uma proposta com escopo e entregáveis delimitados, depois de entender o contexto da marca.
In practice
Visual identity as a system: mark, versions and applications across stationery and materials, designed to work together.
Scope
01
02
03
04
05
06
07
Starting point
Option A
For businesses with positioning already defined that need a consistent visual system.
Option B
For businesses that need to review or build their positioning before turning strategy into language and identity.
We understand the context, research the market and the perception of the brand, define guidelines, develop the system and document how to use it.
Positioning strategy, narrative, logo and its versions, color palette, typography, visual assets, applications, final files and a manual. Each proposal defines what is included.
For campaigns, launches and brand applications, we also produce images and video with AI. The process combines references, art direction and visual review to preserve the brand identity across channels. Learn about Creation with AI.
Frequently asked questions
No. A logo is a single piece; what we deliver is visual identity as a system: the brand mark and its versions, colors, typography, application rules and examples of use across materials and digital channels. That way the brand works consistently after delivery, not just in the logo file. If the need is smaller, the scope is adjusted in the proposal.
Yes. Strategic branding (diagnosis, positioning, brand platform and tone of voice) can be hired without the visual identity. It suits businesses that need to review or build their positioning before investing in design. The visual identity can follow later, with Manush or another team, starting from a defined strategy.
It depends on the scope. The brandbook, the brand usage guide, can be an essential guide with logo, color and typography rules, or a complete manual with applications and digital guidelines. The type and depth of the guide are set out in the proposal, so you know what you will receive before you hire.
Not automatically. Any support with the registration process must be contracted separately and, when necessary, carried out with qualified specialists; the decision on viability rests with the competent authority.
Other services
Solutions · 01
Diagnosis, positioning and ongoing guidance to improve the quality of decisions.
Solutions · 03
Architecture, UX/UI, design and development of websites and digital solutions.
Solutions · 04
Image and video creation with AI, process automation, intelligent agents and development of digital solutions.
